Wednesday, April 25, 2012

Campaign Commercials

The website "The Living Room Candidate" allows you to look at different commercial ads that campaigns have used since Eisenhower.  The campaign ads are from 1958 to 2008. Students could take a trip to the computer lab and compare and contrast these commercials.   They could answer questions like the following:

How have campaign commercial stayed the same over the years?  How have they differed?
How do campaign commercials target the opponent?
Which add do you think is the most affective in 2008?
What is the campaign commercial of Jackie Kennedy in 1960 trying to do (she is speaking Spanish in the commercial)?
How do you think that the television changed presidential campaigning?
etc.

They can view the commercials themselves and read little blurbs about the candidates and the election.

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